Website Owner Tools

How is your site doing? Do you know? Are the keywords that you're targeting generating traffic?  How are people finding your site? What about your competitors - do you know how they're doing?

Getting quality visitor data from your website is key to any successful site. You need to know if your site is getting the exposure that you want. Competition is fierce, and getting quality results from your site is absolutely essential.

Actionable data is available if you know where to find it. Some of these you will have heard of, others may be new, but these tools are the ones that I’ve found most useful and valuable for my projects and clients.

Google Analytics

http://google.com/analytics

This free application is invaluable for getting relevant information and statistics about the traffic for your site. Whenever I hear a question about increasing traffic or gaining increased visibility my first response is always, “do you have Google Analytics set up on your site?”    Read more »