Old Spice Guy

I've been asking myself the same question after seeing the Old Spice Guy's viral videos on YouTube. It's been all the rage and everyone is talking about it. So what can be learned from the Old Spice campaign and how can you apply it to your business? Here are 4 ways that I'm learning from this campaign.

1.  We are starved for original, compelling content.  I think that one of the main reasons Old Spice Guy has been so successful is that it represents everything that is right about social media. They've done a great job of telling a compelling story and building the persona of the Old Spice Guy. They've attracted thousands and thousands of followers on Twitter. It's original, it's entertaining and it's attracting a ton of attention because it's well done, original and compelling.    Read more »